Snoop Dogg Becomes Co-Owner Of Championship Club Swansea
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Snoop Dogg has become co-owner of Championship side Swansea City in an unlikely alliance between the world of rap and football, the Welsh club announced.<\/strong><\/p>\n The 53-year-old American star joins former Real Madrid stalwart and Croatia World Cup finalist Luka Modric in the club\u2019s ownership structure.<\/p>\n Snoop Dogg made a surprise appearance on the club\u2019s social media channels last week modelling their new home jersey for the 2025-26 season and the club announced on Thursday that he has become an investor.<\/p>\n His involvement comes after\u00a0American businessmen Brett Cravatt and Jason Cohen took over the club last November.<\/p>\n Swansea will hope that Snoop Dogg, whose real name is Calvin Broadus, can use his 100 million-plus social media followers to boost the club\u2019s profile as they seek to return to the Premier League for the first time since they were relegated in 2018.<\/p>\n Swansea\u2019s owners have said they want to generate greater revenue, which would allow them to invest more in new players under the profit and sustainability rules in British football.<\/p>\n The 53-year-old rapper said on the club\u2019s website: \u201cMy love of football is well known, but it feels special to me that I make my move into club ownership with Swansea City.<\/p>\n \u201cThe story of the club and the area really struck a chord with me. This is a proud, working class city and club. An underdog that bites back, just like me.<\/p>\n \u201cI\u2019m proud to be part of Swansea City.\u201d<\/p>\n Swansea announced in April that Modric, who this week joined AC Milan at the age of 39 after leaving Real Madrid, had acquired a stake in the club.<\/p>\n \u201cTo borrow a phrase from Snoop\u2019s back catalogue, this announcement is the next episode for Swansea City as we seek to create new opportunities to boost the club\u2019s reach and profile,\u201d Swansea\u2019s owners said in a statement.<\/p>\n \u201cSnoop\u2019s colossal global fanbase and audience will certainly help us do that, and he has made clear to us throughout this process just how excited he is at the prospect of joining the club.<\/p>\n \u201cSnoop has openly shared his love of football and his desire to be involved in the game and we expect his involvement to support us putting as competitive a team as possible out on the field.\u201d<\/p>\n Swansea\u2019s Welsh rivals Wrexham have achieved a meteoric rise to the Championship \u2014 the second-tier of English football \u2014 since Hollywood stars Ryan Reynolds and Rob McElhenney purchased the club in 2020.<\/p>\n<\/div>\n