Nollywood actor, Emeka Ike<\/strong>, has called out popular Kayamata seller, Hauwa Saidu Mohammed, better known as Jaruma, for denting his image and misleading his son into creating explicit content on social media.<\/p>\n Abia Radio News <\/b>reports that the movie star, in a post on his Instagram page, frowned on Jaruma for using his image and name in a video, which he described as disgusting.<\/p>\n Emeke Ike ordered Jaruma to remove his name and picture from her page, stressing that he has nothing to do with her products and brand.<\/p>\n In a message to his son, the thespian faulted his ex-wife for pulling their son out of University over claims that school is a scam and encouraged him to become an influencer.<\/p>\n Emeka stressed that he wants his son under his wings as his firstborn and pride, but he left to become mummy\u2019s boy.<\/p>\n He wrote, \u201cJARUMA! JARUMA!! JARUMA!!! What the hell is this? What\u2019s my name and picture got to do with these disgusting videos? Most definitely, you\u2019re looking for my trouble. We fit run am, sha<\/i><\/p>\n \u201cIf you know what\u2019s good for you, remove my name and picture from all your rubbish contents of indecent posts immediately. I have nothing to do with your products, and I dissociate myself from your brand.<\/i><\/p>\n \u201cMichael, I sent you to the University, and your mother pulled you out when you were about to enter year 2, told you school na scam, encouraged you to become an influencer, singer and actor LIKE ME, and you will BLOW\u2026 SO, IS THIS IT? Is this how to go about it?<\/i><\/p>\n \u201cAs Emeka Ike, I wanted you under my wings, as my first son in pride. I was firm on you finishing school first, like I did before I became an actor! IS THAT MY CRIME? You refused home training; now JARUMA, of all brands, is training you.<\/i><\/p>\n \u201cHmmm, last time I checked, you told the press that u wanted nothing to do with my name. I got you a home abroad, where you can school and work, start your life, make money and become your own man. got lots of plans and big dreams for you, and there you lay, like a l\u00e3me duck, looking lost on JARUMA\u2019s bed.<\/i><\/p>\n \u201cY\u2019all need REHAB, and my legal team is looking into it. This was not the same brand of Michael that was taken from my CUSTODY. Whatever they did to mentally numb you this far, GOD will judge. Not even a classic brand, JARUMA?<\/i><\/p>\n \u201cNow get my name and picture off your disgusting business and page. I AM A DECENT MAN, and the world knows this. I worked hard for that name. Stop messing with the huge E. I brand See what they pulled you out of school for.<\/i><\/p>\n \u201cIgnoring all the plans I have for you, Just to fight a supposed battle See where you found yourself? You left school and work abroad to play the mummy\u2019s boy. Now see her level of connection, compared to what you own, out here. I pray you come back to your senses soon. I am praying for you\u201d.<\/i><\/p>\n \n <\/div>\n","protected":false},"excerpt":{"rendered":" Nollywood actor, Emeka Ike, has called out popular Kayamata seller, Hauwa Saidu Mohammed, better known as Jaruma, for denting his image and misleading his son into creating explicit content on social media. Abia Radio News reports that the movie star, in a post on his Instagram page, frowned on Jaruma for using his image and […]<\/p>\n","protected":false},"author":15,"featured_media":239516,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_feature_clip_id":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"jetpack_post_was_ever_published":false},"categories":[3],"tags":[2707,2708],"class_list":["post-239515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment","tag-emeka-ike","tag-jaruma"],"jetpack_publicize_connections":[],"jetpack_sharing_enabled":true,"amp_enabled":true,"jetpack_featured_media_url":"https:\/\/abiaradiostations.com.ng\/news\/wp-content\/uploads\/2026\/01\/Emeka-Ike-and-Jaruma.jpg","_links":{"self":[{"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/posts\/239515","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/comments?post=239515"}],"version-history":[{"count":0,"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/posts\/239515\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/media\/239516"}],"wp:attachment":[{"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/media?parent=239515"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/categories?post=239515"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/tags?post=239515"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}