Veteran Nigerian music executive,\u00a0Michael Collins Ajereh, popularly known as\u00a0Don Jazzy<\/strong>, has revealed his major challenge with singer Ayra Starr and other Gen Z artists on<\/span>\u00a0his record label.<\/p>\n Abia Radio News<\/strong> reports that in a recent episode of the \u2018Who\u2019s In The House\u2019 podcast, Don Jazzy lamented that his major challenge with dealing with Gen Z artists is their reluctance to promote their music passionately on their social media pages.<\/span><\/p>\n According to the Mavin Records boss, many of his artists are adamant about flooding their pages with their music content because they are more concerned about the aesthetics of their social media pages.<\/p>\n Don Jazzy disclosed that the issue sometimes causes disagreement between him and his artists, especially Ayra Starr<\/strong>.<\/p>\n The music executive urged artists to always showcase their work online whenever possible.<\/p>\n He said, \u201cI fight with my artists all the time because of their reluctance to post their music content on their social media pages. I\u2019m also fighting with my niece, who is into entertainment, for the same issue.<\/em><\/p>\n \u201cI don\u2019t know who told GenZ that it is not okay to post your work excessive on social media. They want to keep a clean page and don\u2019t want to post or promote themselves. Especially Ayra Starr, who will tell me it\u2019s imposter syndrome.\u201d<\/em><\/p>\n \n <\/div>\n","protected":false},"excerpt":{"rendered":" Veteran Nigerian music executive,\u00a0Michael Collins Ajereh, popularly known as\u00a0Don Jazzy, has revealed his major challenge with singer Ayra Starr and other Gen Z artists on\u00a0his record label. Abia Radio News reports that in a recent episode of the \u2018Who\u2019s In The House\u2019 podcast, Don Jazzy lamented that his major challenge with dealing with Gen Z […]<\/p>\n","protected":false},"author":15,"featured_media":242437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-242436","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-entertainment"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"https:\/\/abiaradiostations.com.ng\/news\/wp-content\/uploads\/2026\/04\/Music-Producer-Don-Jazzy-and-Ayra-Starr.jpg","jetpack_sharing_enabled":true,"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/posts\/242436","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/users\/15"}],"replies":[{"embeddable":true,"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/comments?post=242436"}],"version-history":[{"count":0,"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/posts\/242436\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/media\/242437"}],"wp:attachment":[{"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/media?parent=242436"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/categories?post=242436"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/abiaradiostations.com.ng\/news\/wp-json\/wp\/v2\/tags?post=242436"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}